Directed operations, staffing, and brand marketing strategy during Bond Audio’s acquisition of two musical instrument brands

Led full rebrand initiatives for Supro and Pigtronix

Built and organized new marketing team structure, including hiring, goal setting, and performance management

Managed marketing department P&L to align budget with growth objectives.

Led Launch of signature model campaigns with legendary artist Bob Weir.

Facilitated signing events for limited-edition collections at high-end retail.

Coordinated retail and brand displays with charity partners to drive awareness.

Managed content production from artist residency to support product launches.

Facilitated product placements with staging houses, studios, and TV/film prop coordinators;

Secured high-visibility features in productions including The Runarounds (2025), Best Christmas Ever (2023), The Irishman (2019), Back to Black (2024), Joker (2019), and Sweet Magnolias (2023).

Develop comprehensive content strategies informed by audience insights, brand objectives, and industry trends.

Lead in-house and freelance creative teams in producing video, graphic, and photo content that supports brand and product marketing.

Content created under my leadership can be seen on Instagram, Facebook, and YouTube for @dangelicony, @suprousa, and @pigtronix.

Negotiated sponsorship contracts to secure strategic brand partnerships with luxury placement.

Directed design and build-out logistics for a summer-long Green Room branded activation and pop-up sales events.

Coordinated special events and on-site content shoots featuring artists.

Developed and executed social media and acquisition marketing strategies to maximize audience growth, engagement, and retention.

Sponsored New Year's "Guitar drop" for Memphis location

Worked with Ft. Lauderdale location for display and retail sales of licensed products for Marilyn, Elvis, & Grateful Dead branded guitars

Directed contracts, sales, and production of custom-branded guitars displayed across international hotel properties.

Designed a commemorative guitar for the event, which sold for over $500K at auction.

Oversaw design and production in collaboration with the manufacturing partner.

Partnered with the band’s management, a charity organization, and multiple media outlets to maximize campaign reach.

Manage contracts, sponsorships, and full buildout operations for industry tradeshows.

Direct the design and execution of multiple exhibit spaces, both online and on-site, throughout each event.

Lead product launches and annual marketing initiatives strategically aligned with the event’s kick-off.

Oversee on-site marketing activations, including artist interviews, live performances, giveaways, PR opportunities, and social media engagement.

Executed partnership contracts and managed full sales integration, selling out product within three days of the event.

Oversaw branded activation design and managed all event logistics.

Coordinated on-site content production, artist and athlete appearances, and gifting of custom-branded “medal” guitars to winners.

Directed social media coverage and experiential marketing activities during the event.

Worked with ArtsFund management to facilitate artwork on a collection of guitars for exhibition at the Quinn Hotel

Coordinated with hospitality team to host unveiling event at The Quinn Hotel in New York City

Managed licensing contract for OEM Captain Marvel and Avengers ukuleles.

Oversaw D2C sales channels and partnered with B2B retailers to achieve omnichannel growth.

Directed product and packaging design, as well as marketing initiatives, to drive increased retail sales.

Execute and manage annual brand partnership contracts, ensuring seamless collaboration and sustained engagement.

Lead creative collaborations with in-house teams and independent artists to produce custom guitars for auctions and high-profile giveaways.

Drive integrated marketing campaigns that maximize press coverage, audience reach, and awareness to advance the cause.

Developed operations system, inventory management, and sales strategy for D’Angelico Aspen Showroom

Managed showroom build-out, design, and logistics

Hired and trained staff; created incentive programs, sales goals, and promotional strategies

Oversaw daily operations remotely to ensure performance and efficiency

Produced seasonal events with luxury, charity, and lifestyle partners (Chill Foundation, Playing for Change, X Games)

Forged brand partnerships with local retailers and venues to drive community engagement and organic marketing (Aviator Nation, Kemo Sabe, JAS, Aspen Theatre, Snow Lodge)

Lead negotiations and logistics planning for all brand events and sponsorships.

Create and implement innovative activations designed to maximize audience engagement in key markets.

Oversee and execute all real-time social media coverage during events.

Manage event teams, including photographers, performers, and support staff.

Executed partnership contracts and managed activation design from concept to delivery.

Coordinated on-site content shoots, artist and athlete activations, and social media-driven giveaways.

Designed and produced custom “medal” guitars awarded to winners.

Developed and launched a multifaceted social media campaign, including a charity giveaway in collaboration with DJ/pop duo The Chainsmokers.

Manage design and ordering of all merch

Manage licensing agreements for cobranded apparel

Managed integrated marketing campaigns to support sales

Manage eCommerce website & pop-up retail store where products are sold

Managed licensing contract for OEM Captain Marvel and Avengers ukuleles.

Oversaw D2C sales channels and partnered with B2B retailers to achieve omnichannel growth.

Directed product and packaging design, as well as marketing initiatives, to drive increased retail sales.